Referrals aren’t generated, they just happen, right? While many businesses believe this, it is a common marketing myth. Most businesses assume that referrals just happen by chance when someone tells another person about their experience with the products or services they’ve received. While word-of-mouth has always been an obscure concept and certainly unpredictable, new Internet [...]

Mortgage Leads, Junk vs. Real Time
If you are a loan officer or mortgage broker and you are on the market for mortgage leads, you may want to research the companies you are considering to determine exactly what kind of leads you will be receiving. Not to mention, where they are coming from.
A junk lead is [...]

It was the program at my service club’s weekly luncheon meeting – a film, a simple film, really. No special effects, no musical crescendos, just a short filming about a man named Leo. It ended with most of us in deep thought. A bank president’s summed up our collective thoughts.
“Do you get the feeling you [...]

What does hiding get you?
We all do it or have done it in our life times. We hide or have hidden behind fears, old wounds, our past, false expectations (our own and others), perceptions…and why? Because hiding behind some thing that may be uncomfortable actual feels safe and familiar.
As a child did you ever play [...]

“I don’t need a website … I don’t sell on the Internet”
Just because your company does not sell a product or service on the internet is no reason to assume you don’t need a website.
Fact – If you think your sales are “fine” and you have no need to expand your client base and grow [...]

The Internet is the vogue of the day and the wave of the future. So much has been seen and heard about the Internet. It has revolutionized almost every part of our existence, from the way we think to how we buy and sell things. But even with all the technology that [...]

As a seasoned search engine marketing professional, I’ve optimized hundreds of Web sites over the years. A vast majority of the time, I’m brought into the Web development process late in the game. Rarely am I brought in at the ideal time: during the planning phases of a site design or redesign. This oversight typically [...]

When you are ready to select a REALTOR®, here are a few questions you can ask.
Make sure the REALTOR® presents a “listing presentation” to you. This presentation should answer many of these questions. If you will need a buyer’s agent, also make sure everything is explained up front.
- How long have you been a REALTOR®? [...]

Website Design Usability Tips
1. Getting to know about audience members
You want a site that has personality and quality content based on your audience taste. You have to understand their color preferences, technical skills and any prevalence of special needs.
2. Make the interface simple and obvious
The more obvious the interface is, the less frustration the site [...]

The lending industry is extremely competitive. When borrowers are shopping for second mortgages, they need to be prepared for the onslaught of offers that they may receive. Not every offer will be good, and borrowers will find that some offers are much better than others. To distinguish between good second mortgages and bad second mortgages, [...]